Google AdSense: Tips for Starting a Successful Small Business

Google AdSense: Tips for Starting a Successful Small Business: "Starting a small business takes some serious preparation. The truth about starting a small business is that there is a high rate of failure..."

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Tips for Starting a Successful Small Business

Starting a small business takes some serious preparation. The truth about starting a small business is that there is a high rate of failure when it comes to just starting out. However, with a lot of planning and preparation, you can greatly increase the chances that your company will be successful and enjoy a long and profitable life. Follow these tips to get started with your small business.

• Decide on a need that exists in the market that isn't being filled. Once you've found a hole in the market, decide how to fill it. This doesn't have to be a difficult process and you don't have to be an inventor to come up with a product or service that is needed on today's market. Think about it this way. Company A offers only product Y, and company B offers only product Z. Both products Y and Z have to be used together. If you create company C that offers both Y and Z together, you've found a niche in the market.
• Once you've decided on your product or service that you are going to be offering, figure out who is going to be likely to use your product or service. These people are called your target audience. This type of targeted marketing is where many small businesses fall down on the job. Very rarely does blanket marketing work, and most companies that are just starting out need to maximize their advertising dollars in order to stay afloat. If you target your products and services to the people who are going to be doing most of the buying of your products or services, you can greatly stretch your advertising dollar.
• After you have your product in place and have identified your target audience, start creating a name for yourself and start creating a brand for yourself. This can be done through advertising, word of mouth, social media, and many other places. One of the most important places to create a name and a brand for yourself is through your website. Your online site is where many of your customers will have their first impression of your company, so it can be a good idea to work with a Utah web design company that specializes in creating an optimized brand that will create a good first impression of your company. Having a good website can help set your business apart from your competitors and can help you to have greater visibility on the internet.

 

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Google AdSense: It's Your Turn For Success - One Man Business Idea...

Google AdSense: It's Your Turn For Success - One Man Business Idea...: "Coming up with suitable one man business ideas can help to catapult you from a work at home wanna-be to an entrepreneurial home busin..."

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It's Your Turn For Success - One Man Business Ideas

Coming up with suitable one man business ideas can help to catapult you from a work at home wanna-be to an entrepreneurial home business success. There are a million different ways to make money with your own business, without ever leaving the comfort of your own home.

The trick is to pinpoint something that you will enjoy doing, and that you can keep fresh by implementing new ideas and strategies as time goes on. Stop dreaming about success- get out there and grab it by the horns! If you're fresh out of one-man business ideas, the following suggestions should help to get those creative juices flowing.

Consulting

If you're into helping others improve their own business practices, consulting might be a good business for you to start. You can help others identify the things that need to be tweaked in order for their business to become more successful, help to implement new business practices to create more profit, and even help to train any employees of the business that are not up to par.

Coaching

If you are a fitness or nutrition buff, you can offer life-coaching services over the phone or through live video conferences. This is an extremely popular niche in today's day and age thanks to processed foods and a lack of nutritional and fitness education throughout the general population.

Home Study Courses

You can produce and sell your own "how to" courses that people can use to achieve their goals. Some popular study course topics include:

• How to write self-improvement books
• How to market a business online
• How to bring a brick and mortar business online
• How to make money with affiliate marketing
• How to lose weight and keep it off for good
• How to deal with demanding teenagers
• How to save a marriage
• How to get an ex back

As you can see, there are plenty of topics to write on so you won't suddenly run out of material to produce.

Membership Sites

People from around the world have interests that range from hot rods to beetles. The more obscure the niche, the better chance you have at sticking out from the crowd to attract members when owning a membership site. Put together a bunch of valuable articles, information, how-to ideas, and other digital material that people will find value in and then you can charge your members for access to this content on your website.

The One Man Handyman

Not all one-man business ideas have to pertain to online business. Why not purchase a van and some basic equipment and advertise yourself as a family owned, one-man handyman service? You can do lawn care, fix simple things around the home, paint, clean roofs, plant, or garden. Whatever you actually enjoy doing or at least find tolerable can be offered as a service through your company.

A one-woman business might help other mothers put on birthday parties, plan healthy, cost-saving meals, or provide information about helping others through difficulties you have already conquered.

There really is no limit to the number of ways you can start a one man business. However, it is important that you identify a business that you really enjoy doing, and put that together with a service people need. Brainstorm ideas on paper, and you will be surprised at what you come up with.

 

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10 Extremely Important Tips for a Successful Business Launch

Tip 1: The Name Game

Now that you've narrowed it down to ONE 'business idea,' you've got to figure out a name. A major challenge in starting a business is the process of searching and choosing the right business name. Choosing the right business name can mean success while a poorly thought out name could doom your business from the start. Three smart business name tips:

1. A smart business name must be unforgettable. It is imperative that potential clients be able to remember your business name. I'm sure most people have heard of Nike, Wal-Mart, Target, Home Depot and McDonalds. Like these household names, your name should be easy to pronounce and memorable.
2. A smart business name must describe what your business does. When you create your business name,potential clients should be able to understand what products or services your company offers. For example in ' Browder Consulting Group,' the word "Consulting' is a clue that I provide specialized advice; or as in Lynn's Styles & Cuts,' the words 'Styles & Cuts is a clue that this is a beauty salon.
3. A smart business name should be as short and sweet as possible. As you advertise your business, it is important that your name display well on your marketing material, such as business cards, ad campaigns, domain name and email. As potential clients search for you on the internet, you want it to be an easy spelled and searchable name.

Tip 2: On a Mission

A mission statement is an important tool that tells others who you are, what you do, how you do it and why you are superior than your competition.

• It identifies and clarifies the business' vision, purpose and direction.
• It provides the path and focus needed for making and implementing decisions.
• It helps define to your future employees what they are doing, why they are doing it and where they are going.

Example: At Browder Consulting Group, our mission is simple... to help women achieve success through entrepreneurship.

Tip 3: Make it Legal

Be diligent in choosing the best Legal Form for your business. This is one of the first important decisions that you will have to make. This decision can have long-term implications, so here are a few things to consider when deciding which business structure is best for your business:

• Scope of business you plan to attain
• Size of your business
• Business's vulnerability to lawsuits
• Tax implications based on the different ownership structures
• Level of control do you wish to have
• Expected profit/loss of the business

Tip 4: Surround yourself with a Progressive Team

Who do you need to know or collaborate with as a part of your external team? Having the right people on your team will allow you to focus on your business and help you to avoid costly mistakes. For example, you might need the following:

• Certified Public Accountant: best form of ownership, establish bookkeeping, record keeping procedures and tax planning, etc.
• Business Attorney: reviewing lease contracts, determining the right business structure, etc.
• Computer Information Technician: set up systems, repair issues, etc.
• Human Resource Management Consultant: assess your current HR processes for compliance, navigate through delicate labor issues, set up hiring processes, compensation and benefits and create employee manuals, job description and Standard Operation Procedural manuals.

Tip 5: Research Licenses & Permits Needed for Your Industry

As you can see, there are many steps involved in starting a business. With the daunting task of figuring it all out, it's easy to overlook the important legal requirements associated with permits, licenses and registrations. Here's a list that your business might need:

• State Requirements: Business licensing requirements may vary from state to state.
• Business Licenses: Depending on your state, county and city, a business license may be required for tax purposes and to conduct other basic business functions.
• Occupations and Professions: Depending on your profession, state licenses may be required for occupations such as, appraisers, accountants, barbers, building contractors, cosmetologists, funeral directors, physicians, private investigators, private security guards and real estate agents.
• Tax Registration: Some states carry a state income tax. If you establish your business in a state that does, you'll have to register and obtain an employer identification number. If your business engages in retail sales, you will need to obtain a sales tax license.
• Trade Name Registration: If you plan to run your business in your local community only, registering with the state may be adequate.
• Employer Registrations: Are you planning to hire employees? If so, you'll probably be required to make unemployment insurance contributions. '

Tip 6: Know Your Clients

A common mistake that I encounter with new business owners is that they don't know who their customer is... possessing a poorly defined target market. Most want to sell their products or services to 'everybody' instead of narrowing their targeted customer base to a manageable size. You must do your homework... i.e., market research. I've created a business resource guide to assist you, Resource Guide for Women.

Tip 7: Got Marketing?

In business, marketing plays a key role in getting the word out to your prospective clients. You must create an image and be consistent! It's important to mold and hone your business image to successfully appeal to your prospects and customers. By choosing a relevant company name, answering your phone professionally, creating a professional and clear elevator pitch, investing in professional business cards, logos and brochures, etc... all are key in marketing your business.

Tip 8: Don't forget Uncle Sam

Understanding tax obligations is one of the most important issues facing small businesses. The local, county, state and federal agencies does not care that you didn't know or you forgot to pay your taxes. You will be subject to penalties for not paying on time. Here are some resources to assist you:

• For a list of state agencies, business.gov/states/
• For a SBA resource guide by state, smallbusiness3.com/magazine
• For IRS business information, irs.gov/businesses/index.html

Tip 9: Don't forget the 'B' Word... Budget!

Create a start up budget. Because businesses are different, each will have its own specific cash needs at various stages of development, so estimating your start-up costs may vary. Some businesses can be started on a shoestring budget, while others may require considerable investment in inventory or equipment. It is imperative to know that you will have enough money to launch your business venture.

A few ways to prepare:

• Create a list of anticipated expenses for your first three years
• Projections are fine, be realistic

Have a tracking system

QuickBooks, Quicken, Ledger, Excel spreadsheets, I don't care which you use.... It's important to put a system in place that works for you. Personally, I use QuickBooks. I can send files to my CPA, easy to work with. In addition, as the treasurer on the board of a non-profit organization, I also use Quick books to reconcile the organization's bank statements and to bill our member's annual dues.

Open a business checking account. The worst thing you can do is run your business from your personal account... it is an accountants nightmare. Open up a business account so that you can separate the two... plus it tells others that you are serious and professional.

Tip 10: Put it all together... in a plan!

Last but not least, you must write your business plan. By failing to plan, you are planning to fail. If you can't take the time needed to plan for the success of your business, then don't waste your time starting one. Statistics show that 8 out of 10 businesses fail within the first three years. This is staggering but true! Invest your time in researching and writing a business plan. Many prospective entrepreneurs think that a business plan is very hard and tedious. The truth is it's a powerful tool that can help you plan and achieve business success.

So, what is this thing called a business plan? Well, a business plan is your blue print or what I tell many of my clients, it's your bible! A business plan defines your business, identifies your goals, and serves as your company's resume. It will help you arrange strategic alliances, obtain financing and attract key personnel. By planning for success, you will be able to overcome many hurdles that may arise.

A closer look at why a business plan is important:

• To secure funding, your lender will request your business plan with completed financials. DO NOT approach a lender without having a completed business plan. In his/her eyes, you will look unprepared and too risky. By being prepared, you will have a better chance at securing funding for operations or expansion of your business.
• It is a great way to test the feasibility of your business idea. By the time you complete your market or competitive analysis, you will have a clear picture of the viability of your idea.

 

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Get Your Business Up And Running

There are some things in life that you may do just one time, and due to this fact, we may sometimes feel a little unsure in the way we approach this 'thing'. For most people, when they start a business, it may feel a little unfamiliar, and rightly so, after all it is not every day that you start a business, correct? So, where to begin?

Well, first of all, it is obviously important to have an idea of what type of business you want to start, but assuming that you are already aware of what it is that you want to do, you now need some pointers on how to get going with your new business. So where does one start? You could go out and find your favourite bookshop for some advice on the topic, but then again you most likely don't want the long story, am I right? You're likely to be looking for just something that may point you in the right direction. A step by step guide perhaps?

First and foremost, to start a business, you need to get it properly structured, in other words, you need to register your business. That would be step number one. While each country has its own types of business entities, or business structures if you want to call it that, South Africa is fortunately one of those countries that see the entrepreneur, the small business owner, as a valuable asset and a vital contributor to the country's economy. Small businesses are the lifeblood and keep the economy healthy and thriving.

South Africa has recently changed and implemented a brand new companies act, having changed the preceding act that has been in existence for more than twenty years. So, after saying that, registering your business in South Africa is now facilitated through the Companies and Intellectual Property Commission, or CIPC in short. What used to be known as CIPRO (Companies and Intelectual Registration Office) has now become CIPC, and each and every new company need to be founded through CIPC in South Africa.

In my opinion, the fastest route would be to make use of a service that deals with the registration of new companies. And you don't need to look very far either. Many of these services are now available via the internet, and you just need to know where to look. Often a quick search via your favourite search engine will bring you to a service that offers this as a service. When making use of one of these services, you would normally need to submit some of your details, pay for the service, and then the process begins. A name search is usually performed first to determine if there may be any other businesses registered that may show up as a conflict with your chosen business name.

As soon as a business name is approved, and the registration process has begun, you may want to look at establishing your business on the world wide web, by getting a website up and running for your business. In the times that we live in, any business, no matter how big or small, requires a website.

 

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Small Business

So you have taken the leap of faith and started your own business. You have a product or service to sell and you need to get the word out- beyond your current circle of friends, family and business associates. What do you do when you're a great Engineer, Illustrator, Home Health Professional etc, but have no sales background at all? Well if you are really fortunate- you hire a sales professional to promote your product or service- but most likely in the beginning stag
So where do you start? At the beginning of course! The following steps are some tried and true "Rules of Engagement" for selling yourself and your business. If you follow these steps consistently- even when you are busy taking care of clients and the money is rolling in- you will steadily grow your client base and your business:
1. Identify your Target Market- Who needs your product or service? Are you going to sell to the masses or do you have a specialized product? This step may take some time to figure out- or you may already have a prospect list in hand. Put together a call list of your top prospects- you can refine your list as you go along.
2. Prepare your message- Once you have figured out who you think could benefit from your product or service- don't just run to the phone and start making random calls. Think about what you want to say about your company, what makes your product or service different from everyone else's and a compelling reason why your prospect should choose to do business with you rather than their current supplier (because unless you have invented a new product or service I can guarantee they already have a supplier and they love them).
3. Practice- Rehearse your message- if you need to- write a simple script or cheat sheet for when you are on the phone, get nervous and forget the name of your company, if you have a website and what your call back number is. And be ready to leave a brief voice message once you do make the call because nine times out of ten you are going to be talking to electronic voice mail rather than your contact person. If you practice leaving a message you will remember to speak slowly, say your name and number at the beginning and end of your message and be coherent when you say your spiel.
4. Make a commitment to yourself (This actually should be Step 1)- Set aside time every day, or as often as possible to make your calls. This is probably the hardest part for a small business owner to do because we wear so many different hats during each day and are pulled a hundred different ways at the same time. The best way to accomplish your sales calls is to make an appointment with yourself. Block out an amount of time you feel you can consistently commit to in your calendar and take that 15 minutes or 2 hours each day and make as many calls in that amount of time that you can.
5. Keep records. It's great to make sales calls, talk to prospects or leave messages but if you don't have a call-back system in place-you are just spinning your wheels. I recommend a database management tool like ACT or some of the online database services- whatever you feel comfortable with. You can keep records on an Excel worksheet, on note cards or in a spiral notebook- just make sure you know who you called, when you called them, what you said, and when you are supposed to follow-up or what action you have promised to take next. People are impressed when you can remind them exactly what you discussed during your previous conversation.
6. Follow up! Follow up! Follow up! Call your prospect back- over and over again until you get a definitive yes or no (unless they sic the dogs on you or pull out a shot gun- assume a no is just a maybe- but just not right now).
7. Have fun with it! Imagine that every call you make gets you closer to buying that new car, making your mortgage payment or taking your dream vacation. Salespeople call cold calling on the telephone "dialing for dollars" because we know that sometimes we get the sale because we just kept suiting up and showing up and outlasted everyone else. One day- one like any other day-you may make a call right after your prospect received poor service or a defective product from their current supplier and they will finally be interested in hearing what you can do for them.
8. Don't take making sales calls too seriously and don't take "No's" personally. Your prospect is not rejecting you- they just do not perceive a need for your product or service today. And remember- the only constant is change- so keep on trying and the "Yes's" will come- especially if you are persistent and consistent in making your calls.
Don't put off making sales calls another day. Get into action today! If you want to build your business- be bold, be brave, pick up that phone and ask for the business. Make a commitment to yourself for the next 30 days and see how many new clients you have by next month- and then commit to another 30 days again and again until you are so busy you have the resources to hire that secretary, accountant, sales rep and custodial service you so richly deserve.

Stephane McGrady is an innovative Activities Professional and small business owner sharing her creative projects, tutorials, sales experience and business development ideas with other small business owners and professionals working in the Seniors industry.

 

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The Need For a Retail Merchant Account

A retail merchant account is ideal thing to have if you want to pursue bigger opportunities or if you are wishing to expand the business. This can certainly make your business grow to new heights. However one should be careful when choosing a merchant account provider. This is not surprising because wrong merchant would be bad for your business in the long run. You might be stuck paying for a high fee and it is sometimes hassle to change in the middle of everything. To get you in the right direction, you would need to contact a provider that is reputable and reliable.
If you have a business online, the most important step is having a merchant account. This is a tool that can let your business accept credit card payments. With this, you can expand your means of gaining profit. You might wonder why you need one. This is a tool that can make your life as a business owner easy. There are several reasons to have this account. The most obvious is that it can expand your business in a lot of ways. It is a step to make money than ever. For just a small rate, it can definitely triple or double your income.
Having a credit card processor in your website would mean paying a small amount for every transaction fee. This can definitely make your life a lot easier than ever. If you are a busy person, you can definitely lessen your task. There is no need to worry about accounting process. This can save you from the hassle of managing the business. With a merchant account, you can stay ahead of your competition. Those who don't have this will definitely fall behind from the race. Nowadays a lot of people are choosing to have this kind of service for their business.
With this, you can become capable of providing customers the convenience of shopping at the comforts of their home. At the same, it is something that can boost your profits. It would take a few days to get approval. It is said to be fast and easy. You would want to stay ahead. Start planning a few months ahead. Do a research on the internet on the best processing. Some might have a little experience on your industry. Make sure that you opt for the one that would fit your business. Go for the one with less turnaround time.
Go through their application fees and make sure that it is something that can fit your business especially in terms of expenses. Estimate your sales volume and choose the right kind of service. You don't want to pay too high or too little on the credit card processing. Don't go for the ones that charge you for cancellation of the account. You should ask any other questions that are not clear to you. This is said to be important especially when it fees and payment structure. Definitely it can be said that this will certainly increase your profits.

Not all high risk merchant account providers are created equal. A good merchant account provider would be a strong alliance in building your business. Do your research and choose the best merchant account provider for your business. To find out more about high risk merchant accounts visit http://www.ecorepay.com.

Article Source: http://EzineArticles.com/?expert=Chris_Camus

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Benefits of Google Apps to Retailers

There seems to be an emerging trend over the past few months of retailers realising the benefits involved with deploying Google Apps for business. The web-based collaboration and communication suite was developed by Google, I believe the world's most innovative company, so it's little wonder it's catching on. But what are the benefits to retailers?
One of the core strengths of Google Apps are the web-based messaging and collaboration apps which require no hardware of software and need very minimal administration. They will reduce your IT costs, and this seems to be what companies are catching on to.
One company that has seen the light as it were is online food retailer Ocado. They decided to that Google Apps for Business was the perfect solution for their business. They wanted to improve productivity, facilitate remote working and boost internal communication.
Tools such as Google Talk, Gmail, Google Calendar and Google Docs allow staff to log in from any secure internet connection to talk instantly with each other, access emails, documents, calendar and other internal information. This collaborative approach makes the day-to-day running of businesses far more effective and also enables staff to communicate and share ideas more easily.
Modern business like Ocado are being smart by keeping an eye on the latest cutting-edge technology as this will ensure its customers will be provided with the best possible service. Businesses in every sector can reap the same benefits when making the switching to this web-based collaboration and communication suite.
With Google Docs you can share files which mean there is no need to send documents back and forth comparing and consolidating individual files. Everyone that needs access to certain files can see any new updates and respond immediately. This is perfect for teams that work on the same spreadsheet or drawing. Specsavers is another company that utilizes this technology, they have also found out that the speed at which Google Apps can be deployed means they can expand into new markets outside of the UK very quickly and easily.
Further cost savings for retailers are the Postini Message Security feature which is also included in Google Apps. This keeps networks safe and stops spam, viruses and phishing. With Gmail you get 50 times more email storage compared to the industry standard. Also Gmail it is designed so that employee spend less time in their inboxes and more time being proactive.
When a business switches to Google Apps they can be safe in the knowledge that the world's most innovative company will continue to innovate and develop new features.

For more information about Google Docs and Google Apps Email visit Ancoris who are are an authorised Google Apps Reseller.

Article Source: http://EzineArticles.com/?expert=Carolyn_Clayton

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Tips to Get Wholesale Clothing at the Most Reasonable Prices

The major problem that all retailers face is to source clothing at low rates. A wholesale clothing business is quite profitable business as clothing is among the basic necessities of life and its demand will never end in the market. The clothing business renders good profit to the retailers only if they get clothing at low prices without compromising on quality. There are some tips and techniques, which can help retailers in getting hands on wholesale clothing at reasonable prices.
Place yourself in the place of your customer:
Before starting the clothing business, the retailer should do market research to know which clothing can give him lucrative returns. He should place himself in the place of his customers and should try to understand their needs and demands. Try to identify if your target market is price conscious or quality conscious.
Select product category carefully:
Always select a profitable product category, which is in high demand in any particular area. Starting business in women or children's clothing will be a good idea as the fashion and trends of women and children's clothing change every now and then. The change in trends, allow customers to look out for new designs, which ultimately increase the sales of the retailers.
Evaluate various suppliers' options:
To get wholesale clothing at reasonable prices, the retailers would need to check rates of different wholesalers and compare it with their retail prices. Only choose the wholesaler with minimum price offer. Also, check other things as well like quality of products, minimum order policy and delivery rates of your wholesale suppliers.
Avoid intermediaries:
Retailer should try to avoid intermediaries, as they decrease the profit margin of retailers. Although it is difficult to source from clothing suppliers directly but to get clothing products at wholesale rates, the retailer should do some hard work. Main suppliers never sell products in small quantities; so, the retailer would need to buy huge quantity in order to get wholesale clothing at minimum rates.
Enter into buying partnerships:
If the retailer has less resources and he is unable to buy in bulk quantities, then he can also enter into partnership with other retailers. This allows him to get clothing at low rates irrespective of his small order.
Pick the products from closeout deals or sales:
Retailer can also buy wholesale clothing products from clearance sales, and closeout stores. Clothing products at clearance sales are offered at low wholesale rates; as the manufacturers do not need these products and they want to sell them fill their spaces with new lots. So they sell their old stock at dirt cheap prices.

William King is the director of Wholesale Clothing, Wholesale Suppliers UK and UK Wholesale Clothing. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Article Source: http://EzineArticles.com/?expert=William_King

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Want a Job? Ignore These Outdating Job Hunting Beliefs

Despite a wealth of great job-hunting advice, many prospective job seekers are still clinging to outdated job-hunting and resume writing guidelines that hinder their search for a job. If you've been sending your same old resume from 10 years ago with a "Dear Sir or Madam", then you've probably learned that these methods have become obsolete.
If any of the following job hunting problems match you, then you need to implement corrective measures as soon as possible if you want to achieve success in 2011:
1. Not studying your competition
Candidates fail to check out their competition when they start their job search. They reason that their generalized resume worked in the past and that it will continue to work in the future, but that just is not the case any longer. You resume will be stacked against incredibly high skilled competition who probably have seen and done things that you present as standout attributes on your resume.
If you have a diverse set of skills, you'll need to go the extra mile to get into your chosen career. You'll need to establish connections and contacts with people in the industry to help fill in any career gaps you have and to boost your education and work experience. And you'll need a compelling resume that clearly develops a connection to your prospective employer.
2. Not caring about your online identity
Social media is the way of the world now, and like it or not, it's not going anywhere and people pay a lot of attention to it. Who do you think an employer is going to choose, the guy with the drunken Facebook profile picture or the business professional LinkedIn page? 10 years ago no one thought about having themselves Googled, no one really even knew what Google was but now you have to have an online profile to get noticed. You have to make yourself an online brand and highlight yourself above the pack.
3. Disregarding trends in resumes
If you can't get past the old resume template with your list of qualifications, then you are going to find the job market in 2011 to be very harsh. Companies receive hundreds of resumes a day, so it becomes critical for potential employees to document the impact of their work and to back up their accomplishments through quantitative means. For a business to hire you they want to make sure that you are going to positively impact their business, and that means on the bottom line, are you going to make their business more profitable.
You have to have something on your resume that shows how you have positively impacted growth in one way or another. For executives or senior-level employees, personal branding has become the newest trend in the job hunt. This is a delicate process and you will need someone who understands developing a branded persona. You have to become the expert in your field.
Hopefully these tips will help you get past anything that was holding you back and put you on the road to new employment!

Erin Kennedy, CPRW, CERW, BS/HR, is a Certified Professional & Executive Resume Writer/Career Consultant and President of Professional Resume Services, Inc. She is a nationally published writer and contributor of 9+ best-selling career books. She has achieved international recognition following yearly nominations of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Erin has written thousands of resumes for executives and professionals. As a proud member of PARW, CDI, AORCP, Erin also sits on CDI's Credentialing Committee for new certification candidates and serves as a Mentor for CDI's Member Mentoring Committee. She also is a featured blogger on several well-known career sites. Reuse of this article is encouraged but must include a link to http://exclusive-executive-resumes.com.
Want to know more about Erin Kennedy, CPRW? Read her LinkedIn profile at: http://www.linkedin.com/in/erinkennedycprw

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5 More Reasons Your Job Search May Not Be Working

In an earlier post, I outlined 5 reasons your job search may not be working. Here are some additional items to consider as you troubleshoot your job search:
Are you specific in the details you share? Remember to show, not tell. Give examples, so prospective employers know the scope and the scale of what you are talking about. When I recruited, a lot of candidates would simply list in vague notions a generic laundry list of attributes - e.g., I learn quickly, I work hard. It was the rare candidate that gave a thorough example of exactly what the objective was, what was delivered, what happened as a result, and what s/he did specifically. The candidates with specific details give the best interviews.
Can you get inspired at will? I recently gave a mock interview to someone who made little eye contact and had overall low energy. This wasn't what I remembered from an earlier session, and he admitted that he had a rough week. We all have good and bad days, but you can't just leave it to chance that a good day will occur when you have an interview. So come up with a process for how you can get inspired at will. Champion athletes have very specific routines when they prepare for game day and so do successful job seekers.
Do you let doubts show? In later rounds of interviewing, I have seen candidates start focusing less on the interviews and more about whether they want the job. While, yes, you should be using your meetings to get information you need to make a good decision, there is no decision to be made yet. Don't second-guess why you are there - you definitely want that offer. You can always say no to the job, but don't let doubt creep in too soon and give a signal to the prospective employer that you may not be interested.
Have you let things slide? There is a lot of time between submitting a resume, rounds of interviews, and getting a decision. You need to stay front of mind with everyone you met. They are seeing other people and may forget about you. Don't let things slide as you wait between stages - send key decision-makers a status update about you and reiterate your interest in continuing the discussions.
Do you have quantity, as well as quality? You might do everything right, and the positions loses its funding or it goes to someone internal or a better candidate comes along. You need to have multiple leads to pursue at all time. Your job search will stall if you move from only one lead to another instead of pursuing multiple leads simultaneously. You need quantity in your search.
To read the first five reasons your job search may not be working, click HERE.

Caroline Ceniza-Levine helps people find fulfilling and financially-rewarding career paths, as the co-founder of SixFigureStart®, career coaching by former Fortune 500 recruiters. Caroline has recruited for leading companies in financial services, consulting, media, pharmaceutical/ healthcare, and technology. She is the co-author (along with Donald Trump, Jack Canfield and others) of the best-selling "How the Fierce Handle Fear: Secrets to Succeeding in Challenging Times" 2010; Two Harbors Press.

Article Source: http://EzineArticles.com/?expert=Caroline_Ceniza-Levine

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Why Trade Show Displays Make A Sound Investment

Today's economic climate has business owners and executives tightly monitoring each and every expense incurred within their company. As the financial market continues to inch along sluggishly, these corporate leaders understand that all expenditures need to go through a rigorous qualification process to ensure that the ultimate return justifies the initial, out-of-pocket investment. Often, when budget belts tighten, 'overhead' departments like marketing are the first to feel the pinch.
While some promotional entities may be reasonably put on hold during a fit of fiscal responsibility, it is crucial for companies seeking growth to carefully screen the itemized marketing list carefully. While felt-tipped pens with a company's logo will never be missed, trade show displays have proven themselves time and again as an omnipotent advertorial force. Though organizations may feel tempted to indiscriminately halt all promotional spending, savvy entrepreneurs have the foresight and wisdom to understand that an exhibit can prove a sound investment strategy.
Companies Use A Trade Show Stand To Make An Entrance
When businesses sign up to present at regional or national events, they essentially announce their presence in the marketplace. These trade show displays provide a remarkable forum for competitors and interested consumers to share wares, ideas, and floor space. Whether you're an industry leader who wants to maintain your lion share of the available customer pool, or a new startup looking to shake things up from the ground floor, a trade show stand delivers the means and opportunity to announce, 'We've arrived.'
Using Your Trade Show Stand As The Ultimate Meet And Greet
Yes, a trade show exhibit means rubbing elbows with a lot of the competition. However, an industry expo also promises droves of potential customers interested in what your business does on various levels. Essentially, for the price of your entry fee, the expo directors have done a lot of the promotional legwork for your business and have successfully herded the masses to where you are! Having a room full of warm leads often proves an immeasurable asset when considering the initial fee for participation.
Using The Trade Show Exhibit For The Ultimate ROI: Sales Leads
Now that you've announced your arrival and gotten everyone's attention, what will you do with it? Incorporating an aesthetically pleasing booth with your top sales staff to pitch products can prove a formidable force when engaging the meandering crowd and enticing them to come and check out what you're about. While furthering brand recognition and mingling with potential clients is important, the ultimate goal of every business is to generate revenue. Time and again, participating in trade show displays has demonstrated a perfect forum for harvesting solid sales leads that will eventually turn into actual sales.
When looking for marketing expenses to eliminate, it's important to remember that a reputable, well-run expo will more than justify the overall expense incurred. These expos deliver immeasurable impact for businesses looking to enhance brand recognition and, most importantly, promote and sell their products.

Article Source: http://EzineArticles.com/6371053

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Hanging Signs and Business Marketing

Signs are everywhere, from roads, to streets, to pedestrians, to stores, and more. There are different uses for signs these days. They are no longer used to tell you where exactly in the map you are, but could practically be used for almost anything, especially in businesses.
Most entrepreneurs are now enjoying the benefits of using signage as informative piece of boards for their business. In fact, in U.S. alone, almost half of every business in the country has invested in using signage. Additionally, according to statistics most businesses that use signage can practically increase their revenue up to 20%, not much of what you expect when you rely in other advertising strategy. Signage are so flexible and a unique way to advertise almost anything. This is one of the secrets of most business men as to why they all love using signage.
Signage have more than its flexibility as its advantage. Their materials, the ways how they are being used, and how they attract customers are one of the many advantages too. Signage can be made of any materials, such as iron, wood, PVC, Fiber Glass, Aluminum, and brass. The most popular and safest materials to use are brass, aluminum, and fiber glasses. These materials are less to maintain and are more durable. They can withstand any weather, either hot or cold.
There are also different ways how to uses these signage. You may use them as stand signs or hanging signs. Hanging signs is most favored by businessmen as they can convey advertising and promotional information on both sides. They could be customized as to whatever size you may want it to be. You can have big sizes that could be readable from a mile away. You may also different styles. There new graphics and modern signs that are more attractive to customers.
Hanging signs have conveyed numerous advantages other than its flexibility in market. These signs could attract walk in customers from across the mile. Survey shows that 30% of customers are more into checkout signage if they want to try a new store or product. Signage has showed quite tremendous numbers in increasing business revenue. Depending on how attractive and visible a signage is the more it is more enticing to customers.
Signs are no longer just squared boards telling us where exactly in the road we are; they are now innovative ways to a better business marketing.

Article Source: http://EzineArticles.com/6371327

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Make Real Money Via Google AdSense PPC Program

Many of the websites published over the Internet depend completely on advertising to make money. While some websites advertise in order to cover the operating costs like hosting and maintenance costs, others do it to make a profit. For whatever you need it, as far as making real money from advertising is concerned, Google AdSense PPC program is the best.

Many of us who have been surfing the Internet for a while have come across many websites that are loaded with pop-up ads and unpleasant flashy web banner ads that entice us with nasty messages like "You Won A Prize" in order to get clicked. Have you ever wondered, why sites advertise in this manner? This is simply because visitors see such ads and some or rather very few clicks on it to see what they have won. The webmasters hope that they will gain some clicks for which they will make money by displaying these shoddy ads. The plan of enticing visitors by offering free prizes or thousands of dollars may appear as a profitable way of earning revenue using advertisements on the website, but in reality, it is the least effective method of making money online.

The important thing to remember when making money by displaying ads is to carefully consider who your visitors are. For example, if your website is about web hosting, and you use the pop-up and flashy banners to advertise, then it's quite certain that a number of people might click your "Won A Prize" banner. But there are higher chances for not getting enough clicks in order to make some real money.

Instead, you should entirely base your advertisements on the subject matter of your website, which in our example is, web hosting. You can offer ads dealing in related products like web templates, web creation services and web promotion. By providing related ads on your websites to your websites, you can increase the odds of them getting clicked.

That brings us to an important question - how to find partners that will provide related ads? Surely, you can approach the website owners or wait for them to approach you that offer related products. However, there is no guarantee that you will find one. So, what is the alternative? The alternative is Google AdSense PPC program. By simply copying and pasting the Google AdSense code on your website, Google will automatically publish the relevant ads on your website for your visitors to see. When any of your visitors click the ad, you will get a share of the revenue which Google makes.

While there is no exact way of finding out how much money a website can make, a good website getting a decent amount of traffic can easily make a few hundred dollars every month. Although, Google hasn't declared officially how they share the revenue with the websites, it is believed that it shares around 50% of the total revenue generated from your website.

If you don't have a Google AdSense yet, you can simply visit their website and create one for free by filling the simple form. After that, simply login to your account and copy-paste the AdSense code into your website and start making real money via Google AdSense PPC program.

Ix web hosting offering 150 dollars of PPC marketing credits for free. Visit our Ix web hosting review & ix web hosting blog for more information.

Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

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When is the Right Time to Apply For a Google AdSense Account?

Google AdSense is undoubtedly the easiest way to make money online. Most of the times new bloggers/website owners are not sure as when is the right time to apply for an AdSense account. What is the minimum traffic requirement? How many articles should be there? Is there a six month ownership criteria for the website? Does PageRank play any role? Unfortunately, there's more myth than fact circulating in public domain about Google AdSense account approval. I would like to share my experience for the benefit of website & blog owners who wish to apply for AdSense account. I am a technology blogger from India & received my AdSense approval in less than 3 months of owning my blog. No need to unnecessarily wait for 6 months if you own a good quality blog.

Why am I interested to share my AdSense account request approval experience? Cause, it may not be unique but it's different & will motivate many of you to play fair. Also, it will help you in deciding one of the most important factors i.e. when is the right time to apply for AdSense. Following statements are widely circulated in forums & blogs:

• Google doesn't readily approve publishers from India, China and a few other countries
• Your website/blog must be six months old to get AdSense account approval.

First thing first, you can't fool the most innovative web company (read Google). So, forget about getting your AdSense account approved using 100s of paid/non-paid guaranteed black-magic ways mentioned in various forums & blogs. Even if you are successful in doing so, your account bears the risk of getting disabled. Bottom-line: No short-cuts, never pay anyone, never use someone else's credentials or not so fair means to get your AdSense approved. I am not an authority on Google AdSense but from my experience I can confidently say that the above mentioned statements may not be fully correct. Though Google AdSense Support clearly mentions:

In some locations, including China and India, we also require publishers to have owned their sites for 6 months.

I think it's a guideline to filter the scam sites and not necessarily a policy. I own a custom domain. Following is a sequence of events related to my AdSense approval:

1. Registered my domain name (mentioned in the resource box) on 21 September 2009.
2. Posted my first article on 1 October 2009.
3. Applied for AdSense approximately after 2 and half months of activity.
4. Received approval mail on 23 December 2009, after 3 working days from the date of application.

When is the right time to Apply for Google AdSense account? Following were my blog statistics when I applied for Google AdSense:

• Number of articles: 14.
• Google PageRank: 0. (Now it has a PR of 2 after 31 December 2009 PR update)
• Total number of visits from October till December 20: approximately 2200.
• Page Views: approximately 3850. Search Engine traffic source: approximately 45%.
• Visitors came from 75 countries.
• Majority of visitors from India followed by USA & UK.

From above I can safely draw a conclusion that, irrespective of location & country of origin, anyone who satisfies above criteria can apply for AdSense account & can get it approved. Before you apply to AdSense make sure that you have the following in your blog:

• A good theme/design.
• Completed About me, Contact, Disclaimer etc.
• Unique articles.
• Good quality articles.
• Good posting frequency (at least 1 article per week)
• Good search engine traffic (on an average at least 30 unique visitors per day

After my experience, I strongly feel that Google does not discriminate provided you have a good quality blog. So, no need to wait for 6 months for a blog which deserves it.

Basant Narayan Singh is a Microsoft Certified Technology Specialist. He is a Software Engineer by profession. He writes for a technology blog at: Pulse of Technology. He has written various easy to understand analytical articles on latest technologies viz. Web 3.0, Wireless Technology, Language Translation Tools and Cloud Computing Services. Learn more about the most exciting technology trend of tomorrow: Cloud Computing Service - An Introduction

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Adsense revenue is divided

One of the best ways of making money on the internet is to become an author on a Google AdSense Revenue Sharing Site.

Revenue sharing means, that you as an author, will share income generated by clicks on Google Ads from your articles pages with the site owner. Some sites offer 10% and others 50% and if you are lucky you could share a bumper share of 75%.

Step 1

The first step would be is to get an AdSense account. Google AdSense and register for a free account to receive a publisher ID.

Step 2

Register on a revenue sharing site and submit your publisher ID.

Step 3

Decide on what you want to write about, do some keyword research and write articles that contain these keywords.

Those steps are the easy part of the process.

In order for you to receive you part of the revenue you should actually have readers of your articles. And to get readers requires a few steps as well.

Step 4

Register for an account on Hubpages and Squidoo and submit hubs and lenses about your topics.

Step 5

Share your article on social sites such as Twitter, Facebook, Digg and Desliscious. Revenue sharing sites usually have these sharing buttons on their sites to make the process as easy as possible.

 

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You and Google Adsense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. 
Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at: 
http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom) 
or 
http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels
Google recently introduced channels, enhancing AdSense reporting.

When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing 
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

1.) Web page content on pages that ads are served should be static not dynamic.

2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google

3.) If the website contains frames, select the 'framed page' checkbox when generating the ad layout code for that website.

4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters

Article Source: http://EzineArticles.com/822

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How Bloggers Are Making Thousands of Dollars From the Google Adsense Affiliate Program

There is no doubt that the Google Adsense program for publishers and site owners is one of the most successful affiliate programs anywhere. There is increasing evidence that many bloggers have managed to find the right formula to make thousands of dollars every month from little more than a handful of blogs with carefully created and compiled content.

Cashing In On The Blog Advantage for The Adsense Affiliate Program
When it comes to attracting traffic, blogs have a definite advantage over web sites. It is amazing how quickly a decent blog can attract quality links to itself. These links usually bring in lots of traffic very quickly. Bloggers carrying Adsense ads in their blogs are taking full advantage of this fact.
What this means is that a blogger can set up brand new blog now and within the next few hours will be drawing in traffic. If they already have another handful of blogs with some reasonable traffic, then by simply setting up a few relevant links to the new blog, traffic will take off in a hurry. And of the new blog is able o attract some high-paying Google AdsensePPC (pay-per-click ads) then the impact on their affiliate program income will be almost immediate.
The other advantage is that search engines love blogs so much that they will always tend to rank them higher than websites in any search. The fact that blogs are updated regularly and the rapid growth in links they enjoy are some of the reasons for this. This higher ranking means higher traffic.
When I was starting out in Internet marketing my first site took ages to attract search engine traffic. A new blog I started attracted a couple of serach engine hits within a day or so, even before I had done any serious search engine optimization.
No doubt, in making their decision to actively promote Adsense amongst blogs, smart Google executives must have been fully aware of this fact.
This advanatage that blogs enjoy over web sites is one of the key factors that many bloggers are using to draw the sort of monthly income that other folk need several months and in some cases a whole year to bring in.
Carefully Research Keywords For The Adsense Affiliate Program
While traffic is important in making money from the Adsense affiliate program, keywords are much more critical. Most keywords will attract the sort of ads that pay only a few cents for every click that happens at your blog. A few keywords will draw in ads that pay a couple of dollars. A single click can sometimes pay $100.
Bloggers who are making big money with the Adsense affiliate program are spending a lot of time researching Adsense keywords. What makes this task even more difficult is that keyword prices are constantly fluctuating as different advertisers bid differently for their ads. The clicks ads receive also have an impact on the bid price. With the new Google system, advertisers have an option of raising their bid price.
So if you want to join the ranks of Adsense bloggers earning serious money, there are really no two ways about it, you will need to be an Adsense keyword specialist. This is not as difficult as it may sound at first because there are tons of information available online for free that cover this subject.
Set Up Several Blogs For Your Adsense Affiliate Program
Adsense money is not easy money, at least not initially. One of the things that leadingAdsense bloggers have done is to set up several blogs catering for different niches and then linking them to each other to maximize on the traffic received

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Six Reasons Why Google AdSense is So Important to Content Sites

فthe clicks and statistics.
BENEFITS OF GOOGLE ADSENSE • One of the most impressive advantages of AdSenseis that Google has a huge database of advertisers that are looking for space. Because of this huge base of advertisers, AdSense can provide you with a steady stream of advertisers that can match just about any type of content that you can think of. Advertisers are segregated based on product, service, geography, and company size. This helps to both provide local advertisement opportunities to companies, as well as provide your site with relevant content.
• Another no cost benefit that AdSense offers is the use of their Google search box technology. You can add this feature to your website, which will encourage visitors to stay at your website longer, and it will encourage them to return to your site. You can even earn money from this technology. When a visitor enters a keyword or keywords the results appear in a box at the top of your web page. You earn money for every ad that they click on that was generated from their search.
 • In addition to these benefits you also are able to control what kinds of ads that you want displayed on your website. You can filter out ads from specific company genres, and you can also filter out companies that compete with what you are trying to sell. You can also design the look of the ads that are displayed on your website. You can choose their color pallet, layout, and size of the ads that are displayed, and where they appear on your website. Finally, you can customize your AdSense to run on only certain pages of your website. All of these options allow you to stay in control of how AdSense is displayed to your customers.
• There isn’t a fee to participate in AdSense, however, you do need to invest time in setting up AdSense features and filters. You will also have to pay for the design, hosting, and domain name of your website. These set up costs should be minimal depending on the complexity of your web site. There are free website hosting sites available and often home page hosting is provided as a free service with your ISP. To determine if your ISP offers free hosting and web page design assistance you should contact your ISP representative.
 • While most ads that promote this type of affiliate program boast of fast and easy money, if you truly want to make money with this program there is going to be substantial work involved. In order for you to make money, you will need to attract visitors to your website. To do this you will need to provide your viewers with quality content that appeals to a large audience. One popular way to do this is to provide a blog of current events, issues, opinion, commentary, etc. Another way is to produce original content that people will drool over. Be creative. There is a lot of competition out there, so learn how to produce content that will top the search engine results, and learn how to use keywords to your advantage in order to attract more viewers.

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